Short answerGet the .com first: it is what most people type and trust. Then add the extensions most likely to be confused with your brand (often .net and the country code where you operate), plus any that fit a real use, such as .store for a shop or .org for a non-profit.
Updated 2026-10-14 · Domain Name Bundles guide
What each extension signals
| Extension | Commonly associated with | Buy it if… |
|---|---|---|
| .com | Default for businesses worldwide | Always, if you can get it |
| .net | Tech and networks; common mistake for .com | You want to block look-alikes |
| .org | Non-profits and communities | You run a non-profit or want to stop confusion |
| Country codes (.us, .uk, .ca…) | Local presence | You sell in that country |
| .online | General web presence | Your .com is taken or for campaigns |
| .store / .shop | E-commerce | You sell products |
Which extensions can I skip?
Skip extensions that have nothing to do with your business and that nobody would confuse with you. Each one adds a yearly renewal.
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See domain bundlesValue a name for freeFrequently asked questions
Is .com still the best domain extension?
For most businesses, yes. It is the most familiar to customers and usually the most valuable on resale.
Are .online and .store domains good?
They can work well for campaigns or shops, especially when the .com is taken, but customers may still type .com by habit.
Do new extensions rank worse on Google?
Google has said that new generic extensions are treated like other generic extensions for ranking. Content and links matter more than the extension.